Booknet Canada

Is there a difference between readers who mainly purchase heavily discounted ebooks versus those who pay full price? How about readers who purchase an ebook as soon as it's available, compared to readers who wait until the ebook price drops in correspondence with the trade paper release? What about readers who make spontaneous purchases, like Daily Deals? In this presentation, Kobo Director of Merchandising Nathan Maharaj weighs in on what Kobo has learned about the relationship between price points and reading habits. He'll also touch on other factors affecting reader engagement, such as season, country, and genre. Get ready for data-driven decision-making at its best! Presented by Nathan Maharaj (Kobo) at Tech Forum 2015 / BookNet Canada / March 12, 2015 booknetcanada.ca/technology-forum