Rough Draft
053 What You Don’t Know about Your Product Can Kill Your Copy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:07:09
- More information
Informações:
Synopsis
Your product has two identities. But your customer buys your product because of just one of these identities. Oops. See, when you pay $5,000 for your son s braces, you aren t buying a middle-aged man to follow you around in a white coat … nor are you buying stainless steel rods to stick in your son’s... Listen to episode