Roofing Business Partner Podcast

Sometimes you can learn a lot from a similar business’s marketing strategy, even if that business isn’t in your industry. In today’s episode, you’ll hear my interview with Steve Loiselle, Owner and Founder of Lightning Media Inc. Steve had the same mentor that I did for learning about Facebook ads, and he uses that information on behalf of his clients. In today’s episode, we’ll do a deep dive into Steve’s campaign for a snow removal service. Listen to the episode to hear how Steve got his client’s business noticed, how he launched a Facebook Messenger ad campaign, and how he employed bots to keep up with the large influx of leads that came in as a result of his ad campaign. Highlights of today’s episode include: How Steve’s history as a police officer influences his work now Where Steve got experience helping other companies attract customers Who Steve’s customers are now The power of finding a specific group to work with Steve’s snow removal client, and how he was advertising before Steve got there What Ste