Forbes Under 30

Two Yale graduates threw their combined education of math and chemistry into making healthy, just-add-water pancake mixes with their company, Birch Benders. Currently, their paleo mix is the #1 natural pancake best-seller in the United States. Hear how the now-married couple, gripped onto their idea and built their business without knowing anything about food, the piece of advice that rocketed their sales and disasters in the kitchen along the way.