Forbes Under 30
Kiip Kicks Traditional Ads To The Curb And Replaces With Rewards
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:43:23
- More information
Informações:
Synopsis
Brian Wong saw a marketing opportunity in people's willingness to have their behavior tracked through apps. The company he founded and leads is Kiip (pronounced: keep). It aims to catch people on their app in the act of accomplishment and then match them with a branded reward that relates to their activity. For the past three years, Wong says the company has grown by 40% annually leading to the impression that his pioneering idea is here to stay.
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