Raintoday's Sales Tips & Techniques Podcast
How to Shrink the Gap between Sales and Strategy—An Interview with Frank Cespedes
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:23:42
- More information
Informações:
Synopsis
For a business to grow, it must have a strategy and that strategy must be aligned with sales. The problem is often companies don't have a strategy, or if they do, there's a gap between that strategy and what their sales teams are doing. Listen as Frank Cespedes, author of Aligning Strategy and Sales, discusses what make a good strategy, how to reduce the gap between strategy and sales, and how to improve financial performance.