Raintoday's Sales Tips & Techniques Podcast
Your Marketing Is an Asset, Not a Cost—An Interview with Grant Leboff
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:14
- More information
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Synopsis
It used to be marketing was a net cost to a business. You spent, for example, $10,000 on direct marketing piece and got $25,000 back in new business. That has changed. Marketing has now become an asset to a business, as well as a lead generation tool, says Grant Leboff, author Stickier Marketing. Listen as Leboff explains why marketing has become an asset and who your greatest marketers are today.