Raintoday's Sales Tips & Techniques Podcast
Firms Must Break Down Marketing and Business Development Silos
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:16:34
- More information
Informações:
Synopsis
Professional services firms must break down marketing and business development silos if they want to be effective and productive. They must shift from doing a craft to running a business, and that requires making cultural and structural changes. Listen as Suzanne Lowe, author of The Integration Imperative: Erasing Marketing and Business Development Silos – Once and For All – in Professional Service Firms, explains what executives must do to break down barriers and grow their firms.