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John Hall, CEO of Influence and Co, and author of the new book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You joins us on the podcast today. We talk about how every person and brand can have an online content strategy and how to do it the right way. John is an expert on building credibility, authority positioning, and humanizing businesses in the online world.   John and his company’s strategies have personally helped me do things like: write for Forbes, be flown to judge Startup Weekend with a panel of esteemed judges, grow my following on LinkedIn and help get the right people talking about Under30Experiences. John is a huge believer in taking time off to think, reflect, and surrounding yourself with the right people.  He’s also been Ernst and Young’s Entrepreneur of the Year and has led his company to Forbes’ America’s Most Promising Companies list…. Listen up!