Deconstructing Dinner

Take a closer look at the Olympic rings. Located in the yellow ring are the McDonald's arches, and in the red ring, a bottle of Coca-Cola. These companies represent two of the 11 Worldwide Olympic Partners who have forked out incredible sums of money to fund the games and market their products alongside. After the announcement of the 2010 Winter Games in Vancouver, Premier Gordon Campbell announced that British Columbia will be the healthiest jurisdiction to ever host the Olympic Games. Numerous initiatives have now been launched that encourage healthier living for all British Columbians. How does the influence of these two major Olympic sponsors affect the progress of these intiatives: initiatives that many argue have been designed to combat the unhealthy influence of these very companies. Join us as we discuss how the products of McDonald's and Coca-Cola represent sport, nutrition and the active lifestlyes that the Olympics promote. We will look into the effects of advertising on children, and how parents a