Creator's Block

I'm sure we've all been there before -- you presented an amazing idea to your client, agreed on next steps and then while in the midst of the project, get news that something needs to change or an item wasn't approved by the right person, sending your project into a tailspin. How do you communicate they don't have the budget to redo the work? Will the account be at risk if the client doesn't take the news well? Tough conversations like these can be the most stressful part your job. After 8 years managing projects and working for various agencies, I can confidently say following this five-step process will guarantee effective communication to help get you through these harder conversations. Listen in and Marcella and I discuss how to have tough but effective conversations with clients and clearly outline our five-step process to follow during your call.