Creator's Block

One of our long-time listeners, Frances Bowman, reached out to us awhile back with a request -- to talk more about how to give good feedback to creative marketing pros like us.  While we've dipped our toe into this topic before, her note got me thinking about one of the most challenging instances of when knowing how to give good creative feedback matters the most.  How do you give effective feedback to your marketing creative -- whether that's a designer, developer, or a copy nerd like myself -- when they give you a draft that is below the quality or caliber of what you were expecting?  Because it doesn't matter why it happened, ultimately. You're still faced with the situation of course-correcting the creative project in front of you and providing constructive feedback without blowing up your relationship with that creative -- or your agency, if that's your creative setup. So, this week, that's exactly what we're going to do. Instead of talking to creatives like us, we're talking to the marketers, the leader