Creator's Block

Last week, Marcella and I welcomed Christine to the Creator's Block podcast to talk about what she and I learned while closely collaborating on two creative projects of unusual size. One of those was a 10,000-word magnum opus (also known as pillar content) that discussed the five steps companies need to complete before they hire an agency to redesign their website.  As a follow-on to the discussion we had with Christine about best practices for creative collaborations, Jessie-Lee and I wanted to use this week's episode to take a deep dive into the actual subject matter of one of the most important sections of that piece of pillar content. It's the first question any business should be able to answer internally before they even consider embarking on a website redesign: "Why do we want to redesign our website?" While the answer to this question will, understandably, be unique to your organization, there is such a thing as a bad answer. In fact, there are a few answers that should result in you immediately pump