Creator's Block

We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements. For example, she and I -- with an assist from a few others -- had to stand up five new, from-scratch IMPACT website pages in a single week that were associated with our merger with The Sales Lion.  Then, yesterday morning, she and I launched a more than 10,000-word pillar content offer for IMPACT about everything companies need to do before the pick up the phone to call a web design agency. Granted, these two projects -- and their insane timelines -- were fringe cases, but they were also the first time Christine and I got to really work with each other in such an intense way since I officially joined the internal brand team. More to the point, we had a crash course in how to not only successfully get big c