Creator's Block

Ep. 47: Process vs. Innovation

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Synopsis

Love 'em or hate 'em, processes exist for a reason.  Yes, they may feel restrictive and ho-hum at times, but I think we can all agree that sound processes help organizations -- particularly agencies -- stay on track and ensure sustainability, scalability, and profitability.  But how do you operate in a process-driven ecosystem, while also ensuring you're infusing the right amount of creativity at the right time? Moreover, is there such a thing as too much innovation? These are the questions we attempted to answer for this week's episode. And along the way, Marcella, Jessie-Lee, and I fell face-first into an interesting discussion (see: "rant") about the misconceptions about how creative professionals operate and create.  Enjoy! What We Talked About Can process and innovation co-exist? Do we use processes as a crutch when we're not feeling creative? How do we ensure we're innovating when we're supposed to be? How do others misinterpret the processes we use to create? Do we need processes in order to create? C