Creator's Block

Ah, Halloween.  It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements.  The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way.  Some brands -- FOX, Oreo, and Target -- have set the bar high for industry peers with campaigns that embraced the spirit of the holiday. While others -- we're looking at you Chipotle, Subway, and Verizon -- fell flat on their face by being boring, lazy, or even blatantly offensive.  So, to celebrate the spookiest holiday of the year, Jessie-Lee, Marcella, and I got together for this week's episode to share our favorite Halloween brand campaigns... as well as our not-so-favorites. Enjoy! What We Talked About Terrifyingly Good Halloween Ads  FOX's Bite Size Horror Film Fest Target: Halloween Hills, Treatster Oreo: 1, 2, 3 Terrifyingly Bad Halloween Ads  Chipo