Creator's Block

If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil. On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, getting "actual work" done. But why?  That was what we attempted to get to the bottom of in this episode -- but our carefully outlined conversation took an interesting turn.  We started with the usual beats of noting the key differences between meaningful meetings with too many people vs. meetings that should be meaningful, but are simply not run well.  Then, as we dove deeper (and moved away from our original outline for the episode), we started uncovering some interesting truths around what we do and do not control, when i