Creator's Block

Creator's Block co-host Liz Murphy is away this week, so I had a very special guest join me on this week's episode – previous Creator's Block co-host Jessie-Lee Nichols! (cue raucous applause and cheering) So essentially, while the word nerd is away, the designers will play! In this week's episode, Jessie-Lee and I bring back the topic of brand style guides in order to dive into what goes into a successful visual style guide – it's more than just logos. We also go over why we use them in the first place, how we get buy-in from our teammates and how we build them out. Plus, I get a little peek into Jessie-Lee's new life as an in-house marketing manager, and how this has driven her to start building out a brand style guide for her company. Listen in to hear what we have to say, and to hear Jessie-Lee's wonderful voice again! What Did We Talk About?  Jessie-Lee's experiences working in an agency versus working in-house What pains and issues can a visual brand style guide solve? Why does your business need visu