Creator's Block

Our work culture thrives on people telling others – coworkers, bosses, friends, spouses – how busy they are. Really though, we love to say it. Don't tell me you never feel just a little bit of pride when you tell your friends that "No, I can't go out on Wednesday night. I'M BUSY." But busy-ness becomes a dangerous trap. It's so easy to just say "I'm too busy" and to move along from one task to the next, checking things off your list without really putting your full brainpower into any particular item. So when we feel like everything is on fire, and out inboxes pile up with endless newsletters and emails, how do we – as marketers, content creators, and designers – keep our creativity flowing and continue to think outside the box? In this week's episode, Liz and I dive into the tools and techniques that we both use day-to-day to get ourselves out of the "check-the-box" mentality. We share how we push ourselves to keep thinking creatively, in order to fuel the passions that we both have for what we do, and to co