Russ And Randy Podcast | Healthcare's Prescription For Web & Social

Nothing makes you an authority like writing a book.  A book can establish you as an expert.  Writing a book for your patients can be the catalyst you need to successfully market yourself. And it's not as difficult as you think. There are many advantages to writing your own book, even for doctors and other healthcare providers. Russ interviews renowned healthcare author and speaker, Lynda Goldman in this episode. Exceed Your Own Authority Writing a book makes you an authority, it makes you an expert in that field.  Even for healthcare providers, including doctors, writing a book can establish you as a leading expert in your particular niche. Writing a book, directed to your patients, can educate them and your community.  Lynda discusses how educated patients can improve office efficiency and how they can become happier and healthier. Advantages for YOU The obvious advantage of writing a book is to grow your practice.  In doing so, your professional brand improves perhaps leading to speaking and consulting opp