Russ And Randy Podcast | Healthcare's Prescription For Web & Social

How do you convert patients from the Internet?  There is an actual process by which a "follower" becomes a patient.  In this episode Russ and I define the 3 components that will allow you to understand how your website and your content can engage your next patient. We talk about the need to establish yourself as an authority, provide value and developing trust. Authority We are healthcare authorities.  We are healthcare experts. The content you provide on your website must be credible and clinically accurate.  Fortunately, as healthcare experts, this should be natural. In addition, our readers understand us to be authorities on healthcare.  In any other industry, the website owner (us) has to earn or prove authority, but we are deemed natural authorities based upon our professional degrees. This can take extra time. Value Every successful website must provide value.  If not, no one would visit.  Think of every website you visit and figure out the value you receive.  Travel directions, movie listings, recipes,