Russ And Randy Podcast | Healthcare's Prescription For Web & Social

What's the difference between advertising and marketing?  Is this important for a medical practice or hospital? Most of us hate the notion of advertising.  Most of us equate marketing with advertising.  Historically, there had been a ban on healthcare advertising. In this episode Russ & Randy help you understand the differences between marketing and advertising.  There are important differences.  What is Healthcare Marketing? Here are some terms that may help with your understanding of marketing: Advertising is the act of producing " commercials" - "ads" - for products or services. We all know advertisements when we see or hear them.  Marketing is the understanding of your patients' needs and providing a solution.  In addition, marketing can also involve promoting your services (i.e. ads). Market Research involves the process by which you understand the needs or problems of your patients.  Service is the helpful work you provide as a provider or institution.  Most of us in medicine provide the service of