Re Knowledge

1. Denial Assuming a new, disruptive business model will be unsuccessful simply because: A similar concept failed in the past When the current market turns, either for better or worse, everything will go back to “normal” 2. Dismissal Attributing the success of a new business model to geographic location and/or extraordinary market dynamics, rather than sound business principles and practices; for example, “It may work just fine in San Francisco, but it will never work in my market!” 3. Disregard Overlooking the customer experience, while promoting the complexity and emotionality of the current process to help justify professional assistance during the transaction. 4. Disdain Blaming the millennial generation for the current disruptive business environment and hope when they finally mature business practices will revert back to the “good old days.” 5. Delusion Refusing to acknowledge breakthrough ideas or new ways of thinking simply because they threaten self-imposed beliefs of how and why things shou