Sam Talks Technology

Dan Murray-Serter talks about his new ‘DNVB’ Heights, that sells smart multi-vitamins.

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Synopsis

Dan and I first met in 2013 when he launched Grabble and I was running Bagzee, my own real-time price tracking fashion startup.   In this podcast we talked about why he has started a new smart multi-vitamin, how he formed such an impressive team including Dr Tara Swart, Chief Science Officer and Alain De Botton, Philosopher, Writer, Entrepreneur.   Heights is a DNVB (Digital Native Vertical Brand) that sells directly to the consumer.  At present the site is still in beta which means only invited customers can buy the smart multi-vitamin.  Thankfully listeners to this podcast can access the online store and buy their subscription by using the code "Marlow"We also talked about why Grabble which raised nearly £2m didn't succeed.  Finally we talked about the future for Heights and how Dan hopes to evolve Heights to offer multiple different vitamin products to address different age groups.  Eventually Dan hopes that Heights will be able to offer total personalised vitamins specific to each individual.