Sam Talks Technology

Sam talked with Jane about the changing world of e-commerce and the rapidly growing role of Experiential Marketing - what it means for retailers, how it challenges traditional CRM and loyalty marketing practices both online & offline?Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create an emotional attachment to the product/service.Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them.Experiences are positively related to customer's attitudes, mood and behaviours. They also represent a means through which a company can gain a competitive advantage by differentiating itself from competitors.To achieve success, experience should be engaging, compelling and able to touch the customer's senses and capture his/her loyalty.Nowadays, experiential marketing is getting more technologically advanced and personalised. The widespread of the Inter