Eat It, Virginia!

Liz Clifford and Jon Martin: Fat Kid Sandwiches

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Synopsis

When it comes to sandwiches, bigger is often better. Now some of Richmond's biggest sandwiches are being created at Hatch Kitchen in South Richmond. Fat Kid Sandwiches launched last year during the pandemic as a to-go concept. Later this year, Fat Kid will be one of the restaurants opening in the now-under-construction Hatch Local food hall. Liz Clifford and Jon Martin, the couple behind the concept, said when it came to naming their business -- the choices came down to naming it after Jon's grandmother or Fat Kid.   "Well, we were sort of trying to explain to people what kind of business we wanted to run, what kind of sandwiches we were gonna make. The easiest way to explain it to people is we're gonna make real fat kids sandwiches," Liz Clifford said. "Our plan is to put mozzarella sticks on a chicken parm and have a club that's so tall you have a hard time eating it. These are really big, serious sandwiches. And we could never come up with a better name you know? I mean, it really got the point across t