Jon Rognerud Podcast

Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score. But, videos should be created based on outcomes and goals. This includes understanding what content to create based on the customer funnel. Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people. It's different for your existing buyers, etc. You get it :-) But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types