Women In The Business Arena

“It’s better to focus on minimal momentum for consistency rather than maximum effort towards exhaustion.” -Sonya Stattmann (28:16 - 28:24) Maintain minimal consistency for the success of your business. The culture in which we live in loves to perpetuate what we like to call the “work, work, work, collapse” model. You start pushing yourself and feeling great. But it’s only a matter of time before you collapse. Sound familiar? You’re not the only one running in the hamster wheel. Many entrepreneurs fall into this cortisol roller coaster of the highs of productivity and lows of burn-out. But the systematic thinking of “toughing it out” to get the job done is both debilitating and inhibiting you from actually finding balance. It’s time for a shift from giving your maximum effort to maintaining a minimal consistency for the success of your business. “Every time we have to pick back up our momentum it takes twice as much energy... Whereas, if we maintained a momentum it’s so much better energy-wise.” - Son