Women In The Business Arena

“Entrepreneurship is not just one skill. It’s a lot of different things you learn along the way.” - Laura Shook-Guzman (8:17-8:22) The desire for personal and professional freedom is pushing people of all ages to start their own businesses. But there’s an impractical reality that’s setting in. A lot of would-be entrepreneurs think they’re going to strike it rich with nothing but a laptop and an idea. The reality is that you need so much more to build and maintain a profitable business. Success requires you to consider the things you need to do and the skills you need to learn to achieve your goal. The path to entrepreneurship has ups and downs. Your ability to carry out your vision depends on a solid foundation built on much more than a dream. The truth is, the experience of running a business provides the real lessons that lead to future success. In my Women in the Arena™ program, I focus on experiential learning, helping women work “in” their business to understand through experience what works and what d