Women In The Business Arena

“Sometimes as people grow their businesses, instead of achieving the freedom that they had hoped for, they actually end up more tied to their work.” - Sonya Stattmann Misconceptions about the business arena are leading to disturbing trends. Many aspiring entrepreneurs are intrigued by the idea of running their own business. They are excited by the opportunities that a business can provide for them, and the freedom and lifestyle benefits they can enjoy. The appeal of the entrepreneurial life has led to many people rushing out of their traditional nine-to-five jobs in search of better options. “As some industries get flooded and the business environment changes, we need to create different plans and strategies, and we need to find our target market.” - Sonya Stattmann (20:48 -21:07) While the path of an entrepreneur can undoubtedly be advantageous if done right, it is often misunderstood. The perception of freedom is a big driver for many that are thinking of starting their own businesses. But a lot of th