Women In The Business Arena

“Many business owners are trying to do too much on social media. They are on every platform, and they are churning out content left and right, but they are not leveraging it properly.” - Sonya Stattmann (3:03 - 3:16) Anna Kochetkova is a Social Media Strategist and Founder of Good Social Only. She helps women in established service businesses and not-for-profits utilize social media to power their mission and goals. She designs effective social media marketing and Facebook ad campaigns that leverage her clients’ communities and create social change. She is also a client of the Women in the Arena program. Social media can be a tricky subject for many entrepreneurs. It can help us run a business, but often entrepreneurs get lost when trying to implement it in a strategic way. Instead of doing good social, they end up running themselves into the ground and they produce no results from their efforts. Many entrepreneurs wonder which platform to focus on, if they should run paid ads, or how much content they sh