Women In The Business Arena

“Business owners are so often spending money on the wrong things, and they are not getting the results, so they are not getting the most return on their investments.” - Sonya Stattmann (4:03 - 4:15) As a business owner, you’re regularly inundated with various programs and services that promise to be the secret to your success. With so much information coming your way, it can be difficult to differentiate between what you should invest in, and what you should stay away from. You might be sold on the importance of a new website, a Facebook ad campaign, expensive branding, or other tools for your business. However, before you spend money on any of them, it is vital that you get clear about your driving desire to invest in a program, and on what you’re trying to accomplish. If your desire for investment is being driven by fear or insecurity, it is likely that your investment will not bring you the results that you’re looking for. Take some time to determine the most crucial needs for your business, and what sor