Women In The Business Arena

“So many entrepreneurs try to pretend that they know everything. This leads to instability in self, business, and relationship.” Sonya Stattmann (2:01) It’s time to get honest, honest about the things we know… and the things we don’t. So often, the world expects entrepreneurs to be a one-man band of services. We can find ourselves stretching, overextending, and claiming to be an expert in things that actually lie outside of our lane of genius. The secret to building a sustainable and successful business is not found in being all things to all people, but in identifying the areas you are passionate about, giving yourself permission to become laser-focused on those things, and letting go of everything else.     “The world tries to make it seem that entrepreneurs should be good at everything… that if we were to admit that we aren’t, somehow that makes us unworthy of investment.” - Sonya Stattmann (5:00) This tendency to be inauthentic in identifying our genius lies on a spectrum of two extremes. There