Askalli: Self-publishing Advice Podcast

Ep#59: This week we're showcasing the Indie Author Fringe highlight with Orna Ross "How To Sell Your Books Without Selling Your Soul". So many authors complain about marketing, seeing it as conflicting with their creative work. In this session, Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers. The key to creative marketing is to align the words inside the book(s) with the messages you're sending out to the world. This session guides you through, by going deeply into your motivations for writing and applying the same seven stages of the creative process you go through in writing your books to your marketing and promotion. This session has four segments: Passion, Mission and Books. You and Your Money. The Difference Between Marketing and Promotion. Reaching Your Reader. The real key relationship is your relationship with your words obviously, but also and equally your relationship with your reader, and what they are seeking i