Askalli: Self-publishing Advice Podcast

Ep#52: Orna Ross and Mark Dawson answer members' questions on writing, publishing and promoting books. Mark also answers the question, is paid advertising right for you Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair. As well as being a best-selling author, Mark is the powerhouse and frontman behind The Self-Publishing Formula, which provides authors with tried and tested methods to self-publish and reach more readers. He started using Facebook Ads to increase his mailing list sign ups and boost his own sales figures, and a couple of years ago he turned that knowledge and expertise into his first "Facebook Advertising for Authors" course. Today he's sharing insights about Facebook advertising, but also covering the new kid on the block, Amazon Ads. Amazon Ads vs. Facebook Ads Q: Are you