Askalli: Self-publishing Advice Podcast

Ep#21: Orna Ross chats with mystery writer Elizabeth Spann Craig to discover how she’s using Wattpad to expand her reader demographic. If you’re looking for an uncomplicated and free way of reaching more readers, Wattpad could be the option you’re looking for. This month’s ALLi Insights event was full of information and inspiration about why and how you can leverage your existing content to reach a broader audience. Here’s Wattpad Insights to whet your appetite: Wattpad users are very mobile savvy and skew towards a younger demographic. Authors don’t have to write serially, they just need to publish serially. The Wattpad mobile app for free, and a Wattpad account is also free. Set a consistent publishing schedule for your chapter releases. If you already have a free book, it makes sense to leverage it on Wattpad. Use it as a funnel to your other books. At the end of each Wattpad chapter you can add an author call to action (e.g. sign up to the author’s mailing list, or letting your readers know where to buy