Askalli: Self-publishing Advice Podcast

Ep#16: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here’s the questions posed to Orna and Joanna this month: Q: I’m toying with the idea of using Facebook ads for 1) collecting email subscribers by offering some free content and 2) promoting my books directly. I’ve been through Mark Dawson’s 3 free videos and probably have enough information to try this .. should I do it? Q: Google Play: What is it? Should I put my books in there or not? What royalty revenue could I expect? Q: Now that I’ve published my first book, I am getting contacted by book promoters who promise to publicise my book for a fee. How can I tell which are effective and which are not? Q: After hitting some technical problems loading my books onto Ingram Spark, I missed the promo offer (open to everyone). Can you advise when and if a new offer for Alli members will be launched soon? Q: When hiring a proofreader is it best to engage them for two sets of proofreads – digital and print or just