What Got You There With Sean Delaney

Kevin Kelley is the Principal and Co-Founder of Shook Kelley, an atypical architecture and design firm that specializes in consumer behavior for retail and consumer-based companies. Kevin has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies. Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences. He has taught courses on branding and marketing for the professional development program of Harvard University's Graduate School of Design. This episode is going to