Cultural Standpoints

While critics might call smell “the ugly stepchild of the sense family”, we beg to differ. Our sense of smell is deeply rooted in areas of the brain that process emotion, associative learning, and memory. Scent may be the least obvious of our five senses, but that’s exactly what makes it so powerful. And brands are catching on, utilizing the power of smell to attract people to retail spaces and sell them their products. So, what’s next for smell? Join Mary Gray Johnson and Anna French on this episode of cultural standpoints as we chat about the most powerful yet subliminal sense.