Breakfast First

Empower's Andrea Book and Evan Dulaney are joined by Empower's Senior Director of Product, Leigh-Ann Bortz to discuss their newest proprietary social listening and trend-spotting tool: Culture Tap. Leigh-Ann runs down the different applications and benefits of the platform, including trend data analysis, keeping tabs on your competition and unearthing rising trends before they reach their apex. Plus, she hosts a new game on the show, "Trending or Nah?" which uses Culture Tap to put our hosts trend knowledge to the test.