Breakfast First

Empower's Andrea Book and Evan Dulaney are joined by the SVP of Marketing at NBCU, Jamie Cutburth, to discuss the power of brand integrations on Bravo's hit show 'Top Chef.' Jamie details the process of brands appearing on the show and the work it takes to perfectly balance episode narratives with sponsorships. He also highlights Top Chef's diverse menu of cross-channel content that extends well beyond the weekly episodes. Bon appetit!