Building Utah

This is Derek Miller, Speaking on Business. Infinite Scale is a leading sport design consultancy with a culture that inspires creativity and innovation through collaboration and thought-leadership. Amy Lukas, partner at Infinite Scale, is here to tell us more about the company’s latest news and innovations. AMY LUKAS As strategic thinkers with in-depth knowledge and understanding of our clients and the sport industry, we Design For Sport™ to positively impact people and communities. We design exclusively for sport Brands, Venues, Events and Digital. Almost 20 years ago, fresh off the Salt Lake 2002 Olympic Winter Games, our three Founding Partners started Infinite Scale in downtown Salt Lake City. Today, Infinite Scale has grown to over 20 employees who have had a hand in designing over 130 venue and event projects including five Super Bowls, as well as conceiving from scratch the visual identity of venues in every major league in America. We recently joined with Elevate Sports Ventures, an insights-driv