Building Utah

This is Derek Miller, Speaking on Business. The Summit Group is a full-service marketing and advertising firm based in Salt Lake City. Bill Paulos, founder and CEO, is here to tell us more about how he and his team have not only survived, but thrived through a variety of changes and challenges. BILL PAULOS At the Summit Group, we are problem solvers. For nearly 40 years, we’ve been helping our clients solve all sorts of problems: how to communicate better, how to reach their customers, and how to get results. We’re based in Salt Lake City but have team members across the United States. Our clients include international firms like Microsoft, Amazon, and Jabil, along with regional brands like Costa Vida, Vessel Kitchen, and Mountain America Credit Union. Marketing and communications looked a lot different 40 years ago than they do today. As a business, we have had to pivot several times as things evolved. We are still around today because we hire the right people—people who are experts in their fields, yes,