Leading Matters With Joel Capperella

#23 Brent Adamson Co-Author The Challenger Sale

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Synopsis

Leading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution selling may make your offering more of a commodity and also make it harder for your customers to buy. 

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