Video Creators | Grow Your Youtube Audience, Get Subscribers, Tips For More Views, Strategy, And Make Money With Your Channel

You're likely doing keyword research all wrong on YouTube. In fact, when we start working with a YouTube creator and they tell us how they're doing keyword research, all I usually have to do to make my point is ask, "That sounds great. How's that working for you so far?" and typically they chuckle and say that it's not. It's not surprising because the whole idea of keyword research is based on an outdated understanding of how YouTube's search and discovery systems work. The idea is that if I can find keywords that have a lot of search volume with low competition, then there's a greater chance that I could rank for that keyword and thus get a lot of that traffic. But just because there's high competition and high search volume doesn't mean you can't outrank everything that's there. It happens all the time! Maybe you've experienced it yourself with a video that performed well for years, but now suddenly isn't. Someone else's video took over. Furthermore, there's no such thing as ranking number one for anything