Don't Dumb Down Your Greatness

How Breaking the Rules Helps Andre Mack Sell a Million Bottles of Wine a Year

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Synopsis

This week I sit down with André Hueston Mack founder of Mouton Noir Wines. If you haven't heard about him yet, stay tuned because his brand is turning into a household name. If you ever thought to yourself "this can't be as good as it gets for me," then this interview is specifically for you. We learn about Andres humble beginnings working at McDonald's, and a passionless job in the corporate world. He knew nothing about wine, got influenced watching Frasier and turned that passion into a career as a well-paid Wine consultant for top restaurants. Eventually, he turned that new career into a business and now Mouton Noir is one of the top brands in the world. Andre drops plenty of gems and gives entrepreneurs the hard lessons he has learned on his journey so far.