Corporate Sustainability With Philip Beere

CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh.  Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed:  University of Pittsburg’s Center for sustainable business to bridge academia and the private sector Sustainability generalist — positional the role within an organization Thought leadership — or curating meetings within companies to find linkages — such as the link between HR and sustainability Sustainability and marketing, investor relations, and procurement Creating sustainability ambassadors within and organization — taking ownership of sustainability Em