Corporate Sustainability With Philip Beere

Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.   In this episode the following topics are discussed: Sustainability and innovation Why is IKEA in the market of residential solar The better everyday life for the people People and planet positive Climate action starts at home Soft cost acquisition in home solar Systemized and make the customer journey more simple when buying solar Automize the buying process with transparency and engagement Breadth and depth of understanding life at h