Changing The Story With Lana Dingwall

“If you’re feeling stuck, you’re being called to do something different. To change your point of view. Creativity happens when we put together two things that don’t belong. When we do the unexpected”. I want to talk about business structure today. I’ve gotten trapped time and time again trying to build my purposeful business by approaching it from traditional business structures. Often, we try to build our ethical empire using someone else’s strategy. When we look at business structure, it’s often built around capitalistic values of scalability, profitability, and how we can make the most money even if it kills us. When we look at structure, we need to create a container and structure that makes sense for who we are, what we’re trying to build and the kind of impact we want to have.  Not everything has to be super scalable. Many clients think: if they can’t scale an idea, they won’t even start it. If they can’t quadruple their income, then it’s not a good business idea. This type of thinking can be a trap. In