Biz Women Rock! With Katie Krimitsos

Oh, I’m so excited to share this LIVE COACHING episode with you!! Because Sylvia Hall is asking the question that every single business owner is asking: What marketing strategies should I focus on in order to reach the most amount of people? She and her husband are the owners of Lifted, a natural health company that focuses on creating products that help people feel better.  Right now, they have two products, a mood boosting probiotic and a bifidus mood boosting probiotic. Until recently, they’ve sold them exclusively on Amazon.  Now, they’re selling on their own website and Amazon. During our conversation, Sylvia shares with me all the different ways they’re marketing now, which include social media, podcasting, Instagram Ads and more.  And then, we dive right into my bottom line strategy… If you want to reach significantly more people, focus your marketing on brands, influencers, events, etc. who already have your audience!   We talk about some of the best ways to do that, including paid and non-paid option